Role Brief:
The Account Management Director is responsible for overseeing client relationships, leading the account management team, and ensuring the successful delivery of events that exceed client expectations. This role plays a strategic and commercial function, serving as the voice of the client internally while maximizing client satisfaction, retention, upselling opportunities, and overall revenue growth.
Strategic Planning:
- Collaborate with CCO/CEO on strategic planning for client portfolio development.
- Provide insights into industry trends and client behavior to shape service offerings.
- Identify upselling opportunities and consultative solutions to expand client value and retention.
Client Relationship Management:
- Build and maintain strong, long-term relationships with key clients across sectors.
- Serve as the primary escalation point for major accounts, resolving issues proactively and diplomatically.
- Translate client needs into clear creative and operational briefs, ensuring alignment with scope, budget, and timeline.
- Act as a key liaison between clients and internal departments throughout the event lifecycle.
- Ensure account team participation in internal debriefs and post-event evaluations.
Project Oversight & Delivery:
- Ensure seamless handover from business development to account management.
- Oversee briefing processes, timelines, and communication flow between account managers and internal departments (creative, production, ops).
- Monitor project health: deadlines, budget control, deliverables, and client satisfaction.
- Review all major client deliverables (presentations, concepts, budgets) before submission.
- Own the documentation of key client deliverables, lessons learned, and best practices, ensuring continuous knowledge transfer and alignment with standardized processes.
Team Leadership & Performance Management:
- Approve annual departmental budget including manpower plan and resource requirements to support strategic objectives.
- Set clear departmental goals to lead team members and monitor their progress & development to support the achieving the department’s strategies and drive accountability.
- Conduct a competency-based performance reviews for direct subordinates to assess skill levels,
- identify development needs, and align individual performance with organizational goals.
Education:
- Bachelor’s degree in Business, Marketing, Communications, or a related field (MBA is a plus).
Experience:
- 10+ years of experience in account management, preferably in events, advertising, or experiential marketing.
- Proven leadership experience managing client-facing teams.